Why do 87% of top 100 games use the Ironsource advertising platform?

Developing an app is one thing; getting that app in front of the right people and scale it is a whole different ball game. It’s hard to scale the user base and grow the revenues. Digital advertising helps you to put your app in front of people.

As you know, 90% of revenues of Google and Facebook are from advertising revenues; you can get an idea how expensive digital advertising is. From 20000 feet above, let’s say your company developed a gaming app; how do you acquire users and monetize:

• get the app in front of a lot of people (Impressions)

• understand the demographics (country, age, gender, etc.)

• run targeted campaigns to focused groups to turn impressions into clicks and revenues

• rinse and repeat

Ironsource simplifies the promotion of your app so you can build amazing apps and user experiences.

One platform to turn your idea into a business

Ironsource created a platform integrating ads from Google, Facebook, InMobi, Snap, etc., to allow you to promote ads reducing time and number of ad tools. You probably saw the ads which let you play crossword puzzles or games on Instagram/ Facebook? Those creative ads are designed through the Ironsource platform.

Analytics to grow user base and revenues

Ironsource collect information on all the ads a company runs across all the platforms and allows the company to run better ad campaigns

Market forces and implications

Google and Facebook rule the digital advertising world, and you can promote to a wide variety of people in different countries. With new platforms like Tiktok, Snap, etc., aggregation platforms like Ironsource, Applovin are important. These aggregation platforms are finding their niche by providing additional services.